Providing Access to Your Data: Determining Your Audience

Key Info
Description - a brief synopsis, abstract or summary of what the learning resource is about: 

This training module is part of the Federation of Earth Science Information Partners (or ESIP Federation's) Data Management for Scientists Short Course.  The subject of this module is "Determining Your Audience".  The module was authored by Robert R. Downs from the NASA Socioeconomic Data and Applications Center which is operated by CIESIN – the Center for International Earth Science Information Network at Columbia University.  Besides the ESIP Federation, sponsors of this Data Management for Scientists Short Course are the Data Conservancy and the United States National Oceanic and Atmospheric Administration (NOAA).  This module is available in both presentation slide and video formats.

When you think about providing access to your data, it’s important to think about the audiences that could use the data itself, but also to those who could use the data products and services generated from them.  The users of the data could be those currently interested in your data as well as future users of the data. Keep in mind that there could be several audiences for your data as they move through the entire life cycle. The audiences might reflect various user demographics or various purposes for using the data, and can certainly change over time.

Determining the audiences that use your data can help you identify their needs, and inform the development of your data to meet those needs. Development of the data might include the creation of data products and services that you provide to assist users in using your data.  Knowledge of the audiences for your data will help you identify the various products and services that you might offer to current or new user communities, and also help verify that the needs of your users are being met.

Efforts to determine the audiences for your data should continue throughout the entire data life cycle so that you can improve the user experience. Awareness of the initial users of your data can inform the data development process, as well as your plans for disseminating the data and for providing stewardship to manage the data over time. Observations about later users of your data can inform potential improvements for your data, so you can better serve both your current and your future users.  This module is available in both presentation slide and video formats.

Authoring Person(s) Name: 
Robert R. Downs
License - link to legal statement specifying the copyright status of the learning resource: 
Creative Commons Attribution 3.0 United States - CC BY 3.0 US
Access Cost: 
No fee
Citation - format of the preferred citation for the learning resource: 
Downs, R.R. 2012. “Local Data Management - Providing Access to Your Data: Determining Your Audience.” In Data Management for Scientists Short Course, edited by Ruth Duerr and Nancy J. Hoebelheinrich, Federation of Earth Science Information Partners: ESIP Commons. doi:10.7269/P3WW7FKR
Primary language(s) in which the learning resource was originally published or made available: 
English
More info about
Keywords - short phrases describing what the learning resource is about: 
Data user community
Data access methods
Data life cycle
Data management
Subject Discipline - subject domain(s) toward which the learning resource is targeted: 
Physical Sciences and Mathematics: Earth Sciences
Published / Broadcast: 
Saturday, December 1, 2012
ID - identifier that provides the means to locate the learning resource or its citation: 
doi:10.7269/P3WW7FKR
Type - namespace prefix for the citable locator, if any: 
DOI
Publisher - organization credited with publishing or broadcasting the learning resource: 
Federation of Earth Science Information Partners (ESIP Federation)
Media Type - designation of the form in which the content of the learning resource is represented, e.g., moving image: 
Presentation - representation of the particular way in which an author shows, describes or explains one or more concepts, e.g., a set of Powerpoint slides.
Contributor Name: 
Name: 
Ruth E. Duerr
Type: 
Writing – Review & Editing
Name: 
Nancy J. Hoebelheinrich
Type: 
Writing – Review & Editing
Name: 
Nancy J. Hoebelheinrich
Type: 
Voiceover Video Performer
Contact Person(s): 
Robert R. Downs
Contact Organization(s): 
Center for International Earth Science Information Network (CIESIN), Columbia University
Educational Info
Purpose - primary educational reason for which the learning resource was created: 
Professional Development - increasing knowledge and capabilities related to managing the data produced, used or re-used, curated and/or archived.
Learning Resource Type - category of the learning resource from the point of view of a professional educator: 
Lesson - detailed description of an element of instruction in a course, [could be] contained in a unit of one or more lessons, and used by a teacher to guide class instruction. Example: presentation slides on a topic.
Target Audience - intended audience for which the learning resource was created: 
Research scientist
Intended time to complete - approximate amount of time the average student will take to complete the learning resource: 
Up to 1 hour
Framework - A community-based organization plan or set of steps for education or training: 
ESIP Data Management for Scientists Short Course
Framework Node: ESIP Data Management For Scientists Short Course: 
Local Data Management