Local Data Management: Advertising Your Data

Key Info
Description - a brief synopsis, abstract or summary of what the learning resource is about: 

This training module is part of the Federation of Earth Science Information Partners (or ESIP Federation's) Data Management for Scientists Short Course.  The subject of this module is "Advertising your data."  This module was authored by Nancy Hoebelheinrich from Knowledge Motifs LLC.  Besides the ESIP Federation, sponsors of this Data Management for Scientists Short Course are the Data Conservancy and the United States National Oceanic and Atmospheric Administration (NOAA).  This module is available in both presentation slide and video formats.  

What we will be talking about in this presentation is why and how to advertise your data. When we talk about advertising your data we are thinking of techniques that go beyond word of mouth or informal notice. We’ll discuss the fact that funding agencies and institutions may actually require that you get word out about your published data, and that advertising your data can jump-start your career.
We’ll also talk about different ways of advertising your data.  One of the obvious methods is by submitting descriptive information about your data to various destinations such as catalogs, but there are an ever-increasing number of other methods that can be used as well.  We will cover a couple of those methods in this brief introduction.  We’ll also encourage you to seek the help of the data center or data archive where you’re storing your data to help you advertise your data.  

Authoring Person(s) Name: 
Nancy J. Hoebelheinrich
License - link to legal statement specifying the copyright status of the learning resource: 
Creative Commons Attribution 3.0 United States - CC BY 3.0 US
Access Cost: 
No fee
Citation - format of the preferred citation for the learning resource: 
Hoebelheinrich, N.J. 2012. “Local Data Management: Advertising Your Data.” In Data Management for Scientists Short Course, edited by Ruth Duerr and Nancy J. Hoebelheinrich, Federation of Earth Science Information Partners: ESIP Commons. doi:10.7269/P3HT2M7B
Primary language(s) in which the learning resource was originally published or made available: 
More info about
Keywords - short phrases describing what the learning resource is about: 
Metadata registries
Data citation
Data publication
Data sharing
Data portals
Data management
Subject Discipline - subject domain(s) toward which the learning resource is targeted: 
Physical Sciences and Mathematics: Earth Sciences
Published / Broadcast: 
Saturday, September 1, 2012
ID - identifier that provides the means to locate the learning resource or its citation: 
Type - namespace prefix for the citable locator, if any: 
Publisher - organization credited with publishing or broadcasting the learning resource: 
Federation of Earth Science Information Partners (ESIP Federation)
Media Type - designation of the form in which the content of the learning resource is represented, e.g., moving image: 
Presentation - representation of the particular way in which an author shows, describes or explains one or more concepts, e.g., a set of Powerpoint slides.
Contributor Name: 
Ruth E. Duerr
Writing – review & editing
Nancy J. Hoebelheinrich
Writing – review & editing
Nancy J. Hoebelheinrich
Voiceover video performer
Contact Person(s): 
Nancy J. Hoebelheinrich
Contact Organization(s): 
Knowledge Motifs LLC
Educational Info
Purpose - primary educational reason for which the learning resource was created: 
Professional Development - increasing knowledge and capabilities related to managing the data produced, used or re-used, curated and/or archived.
Learning Resource Type - category of the learning resource from the point of view of a professional educator: 
Lesson - detailed description of an element of instruction in a course, [could be] contained in a unit of one or more lessons, and used by a teacher to guide class instruction. Example: presentation slides on a topic.
Target Audience - intended audience for which the learning resource was created: 
Research scientist
Intended time to complete - approximate amount of time the average student will take to complete the learning resource: 
Up to 1 hour
Framework - A community-based organization plan or set of steps for education or training: 
ESIP Data Management for Scientists Short Course
Framework Node: ESIP Data Management For Scientists Short Course: 
Local Data Management