This is one of six interactive modules created to help researchers, data stewards, managers and the public gain an understanding of the value of data management in science and provide best practices to perform good data management within their organization. In this module, you will learn how to: 1. Describe the various roles and responsibilities of data management. 2. Explain how data management relates to everyday work and the greater good. 3. Motivate (with examples) why data management is valuable. These basic lessons will provide the foundation for understanding why good data management is worth pursuing.